Print Posted by RecruiterMixer on 05/14/2016

Why Social Media for Your Business

Why Social Media for Your Business

Why Social Media for Your Business

So your business has a website or a blog and you’re now thinking about further expanding your online presence by creating a social media profile. You might have heard good things about social media but there are definitely some questions that you will want answering, such as… Would this really be beneficial for your business? What might a person be able to expect from these type of channels?

Are the Benefits as Good as People Say They Are?

You have probably heard rumours about business owners getting involved with social media and receiving a ton of traffic just one from profile. Even though this might seem a bit too far-fetched, it definitely isn’t unattainable.

Social media can be a good addition to your business, but only if you do it right. Understand however, that when you’re first getting started you might not see a lot of progress, it takes time to build up your profile and experience the real benefits!

How to Get Started

It’s easy to get started on social media, just go on to any social media platforms’ website and you’ll find instructions to sign up, it usually doesn’t take any more than around 2 minutes and all you’ll need is your email address.

Make sure you input the correct details for your business, remember this is a business account not a personal one, so act accordingly. Try to get a user name that’s as close to your business name as possible, if this isn’t possible then use a variation of some sort.

How to Get the Most from Your Social Media Efforts

Social media can definitely be a great addition to your business, and since it’s free there really is no reason not to give it a go. Even if you find out that social media just isn’t for you or your business, what have you really lost? Not much…

There are a few things you can do if you want to get the most from your social media efforts, some ideas are:

  • Have more than one social media profile, this might be a bit more difficult manage but you will see results twice as fast.
  • Utilize the correct social media platforms. There might be more of your customers on Facebook rather than Twitter, understand your demographic and adjust accordingly.
  • Make an effort to post updates as frequently as possible, of course don’t post an update every minute of the day, just make sure you’re active.
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